Super Bowl Ad Center/2023
2023 Super Bowl Advertisers
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Amazon Studios
The film production subsidiary of Amazon is dropping at least one commercial during Super Bowl LVII for the upcoming Air. The film, starring Matt Damon and Ben Affleck (also directing), tells the story of Nike’s Air Jordans.
Universal Pictures
The film studio is returning to the Super Bowl with one commercial for the next installment of the “Fast and the Furious” franchise: Fast X. The trailer promises more cars, action and of course, family.
DoorDash
DoorDash returns to the Big Game with a 30-second spot to promote the brand’s grocery delivery. The pre-release brings together an all-star lineup of “chefs”: Matty Matheson from The Bear, Raekwon from Wu-Tang Clan and Tiny Chef from Nickelodeon.
The Farmer's Dog
The pet food company is making its Super Bowl debut with a 60-second commercial in the second quarter. The pre-release definitely pulls on the heartstrings, showing a dog sticking by their owner’s side “Forever.”
T-Mobile Home Internet
The telecom giant will release a 60-second spot in the fourth quarter of the Big Game to promote its home internet. The pre-release spoofs Grease with Zach Braff, Donald Faison and Danny Zuko himself, John Travolta.
Peacock TV
The streaming platform will drop a 30-second commercial in the fourth quarter of Super Bowl LVII, promoting the new series, Poker Face. The teaser features the star, Natasha Lyonne, making meta commentary on Google and M&M ads, and the show itself.
SKECHERS
The sneaker brand returns to the Big Game with a 30-second spot in the fourth quarter. The pre-release promotes Skechers’ new Hands Free Slip-Ins, with Snoop Dogg starring and cameos from Tony Romo and Martha Stewart.
Paramount Pictures
The film production powerhouse is releasing at least one movie trailer during Super Bowl LVII. Paramount Pictures’ teaser for Scream VI promises the return of the iconic Ghostface while promoting ticket pre-sale.
Dunkin'
The wildly popular coffee and donut company is making its Super Bowl debut. Hollywood superstar Ben Affleck will feature in the commercial produced by Anomaly.
Jeep
The popular SUV brand will drop a 60-second commercial in the second quarter of the Big Game. Jeep last appeared at Super Bowl LV, with a polarizing ad that featured Bruce Springsteen.
Ram Trucks
Ram will return to the Big Game for the first time since 2018, with a 60-second spot in the fourth quarter. Last time out, the auto company released a controversial ad that featured a speech from Martin Luther King Jr.
Rémy Martin
The French liquor company is buying its first national Super Bowl ad, with a 60-second commercial in the first quarter. This year’s ad will reiterate how “the pursuit of excellence” has driven the brand for its nearly 300-year existence.
Google Pixel
Google will once again promote its Pixel phone at the Super Bowl, with a 90-second ad in the second quarter that will feature Giannis Antetokounmpo, Doja Cat and Amy Schumer. Last year, the tech giant aired a spot with a song from Lizzo.
Paramount+
The streamer returns to the Big Game with a 30-second ad that continues its “Mountain of Entertainment'' campaign from 2021. Paramount+ teased an ensemble of stars and characters, including Sylvester Stallone, Dora the Explorer and Captain Pike.
General Motors
The automotive giant is partnering with Netflix this Super Bowl, with a 60-second commercial in the second quarter. Will Ferrell will star alongside characters from several Netflix smash hits, including Squid Game as shown in a recent teaser.
Limit Break
The blockchain-based video game company will be airing its first ever Super Bowl ad, with a 30-second spot in the first half. Limit Break dropped a teaser promoting a free NFT dragon giveaway, hoping to build excitement for their new mobile game DigiDaigaku.
Uber Eats
The online food ordering company will be promoting its new subscription service, Uber One, with a 60-second ad in the second quarter of Super Bowl LVII. Rap superstar and mogul, Diddy, will be making a new “hit” song (not a jingle), as teased.
Tubi
The ad-supported streaming service, subsidiary of Super Bowl LVII broadcaster Fox, will have 90 total seconds of airtime during the Big Game. Two teasers (“Bleachers” and “Gardener”) imply a supernatural, rabbit hole story is coming.
NFL
The league will drop a lighthearted 90-second commercial right after the halftime show, teased with spots featuring gridiron stars Aidan Hutchinson & Cam Heyward and Jalen Ramsey & Sauce Gardner. The NFL will also have a 30-second ad focused on the league’s commitment to bring positivity to communities across the country.
Workday
The enterprise software company will make its Big Game debut this year with a 60-second commercial airing in the third quarter. The spot will bring new meaning to corporate “rock stars,” with literal rock stars like Kiss legend Paul Stanley already teased to appear in the ad.
Planters
After being killed off during the 2020 Super Bowl, Mr. Peanut will return this year in a 30-second spot. Unfortunately for the talking legume, he is going to be roasted by the Roastmaster General himself: Jeff Ross.
WeatherTech
Returning for its tenth consecutive Big Game, WeatherTech will air another spot created by Pinnacle Advertising. Last year’s commercial touted the brand’s numerous vehicle protection products.
Busch Beer
AB InBev’s economy beer, Busch Light, will return to the Big Game for the first time since 2017. This year’s ad will again star the “Busch guy” and kickstart a yearlong campaign that will teach survival skills to the brand’s nature-loving fans.
Michelob
After channeling The Big Lebowski last year with a star-studded commercial set in a bowling alley, Michelob Ultra returns to the Super Bowl with inspiration from another classic film: Caddyshack. The light beer company teased the spot with a 15-second ad featuring Canelo Álvarez wreaking havoc in a golf cart.
Squarespace
The website building company will return to the Super Bowl for the ninth time, with an ad inspired by its origin story. The spot will again use a celebrity, although undisclosed at this time. Last year, Zendaya and André 3000 starred in Squarespace’s Big Game spot.
Heineken 0.0
This year’s Big Game will feature the first ever non-alcoholic beer ad with a 30-second spot from Heineken 0.0 airing in the first half of the game. The commercial will use the help of Ant-Man/Paul Rudd, as the Marvel character will hit theaters on Feb. 17 with the highly anticipated “Ant-Man and The Wasp: Quantumania”.
E*TRADE from Morgan Stanley
Another familiar face will be returning to this year's Super Bowl: the E-Trade Baby. The financial services company will be airing a 30-second spot in the first quarter. The famous baby returned to the big game last year after not being featured in commercials since 2014.
Pepsi Zero Sugar
The diet soda brand will be promoting its new formula at the Big Game, claiming it is tastier than before and now more like their famous parent brand. PepsiCo is also offering up to 10 million free Pepsi Zero Sugars to viewers who text “Free Pepsi” during the playoffs or “Free Zero” during the Super Bowl.
Booking.com
After debuting at the Super Bowl last year, Booking.com will return with a 30-second spot in the fourth quarter. The commercial will continue the travel brand’s Booking.Yeah messaging, although its spokesperson has yet to be revealed. Last year, their Big Game spot starred Idris Elba.
Doritos
The Frito-Lay brand will again return to the Super Bowl with a new spot featuring Jack Harlow, teased on January 12. Doritos is also giving TikTok users a chance to get paid and featured in the commercial if they win a “triangle-inspired” dance contest.
Crown Royal
The whisky brand (and its parent company, Diageo) will make its Super Bowl debut in 2023 with an ad currently slated for the third quarter. Crown Royal is the first liquor brand to promote a spot during the Big Game after Anheuser-Busch relinquished its exclusive rights to Super Bowl alcohol ads.
TurboTax
TurboTax returns to the Super Bowl with another commercial for the 10th consecutive year. The spot is part of the company’s 2023 campaign that reminds people that the software will quickly handle their taxes for them, so they can get back to doing what they want: anything but taxes.
Warner Bros.
The entertainment giant will return to the Big Game after a 17-year hiatus, when it promoted three different films in 2006: V for Vendetta, 16 Blocks and Poseidon. This year, Warner Bros. will advertise another movie, with a brand new trailer for The Flash. The DC character is expected to hit theaters on June 16, 2023.
M&M's
After taking a year off in 2022, the chocolate brand will return to the Big Game in a “new creative territory”, according to the CMO at Mars Wrigley. M&M’s has recently changed the looks and personalities of its iconic spokescandies to make the brand more inclusive.
PopCorners
This Frito-Lay’s brand will revive Breaking Bad and Walter White in their Super Bowl LVII spot, nearly a decade after the acclaimed drama aired its final episode. The brand teased the ad on Instagram with a silhouette of White holding a bag of PopCorners.
Kia
The South Korean car manufacturer will return to the Super Bowl once again in 2023. The spot should come at a great time for Kia, as the brand grows more and more in the U.S. with its wide selection of vehicles. In 2022, Kia promoted an electric vehicle (EV6 GT-Line AWD) in its Big Game spot titled “Robo Dog”.
Pringles
For the sixth straight year, the Kellogg’s chip brand will return to the Super Bowl with a 30-second spot. Pringles has hinted that the creative, made by Grey Group, will be connected to this year’s “Stuck In” ad campaign.
Hellmann's | Best Foods
Unilever’s major condiment brand will air a spot in its third straight Super Bowl. The 30-second creative will air in the 3rd quarter with a message that focuses on eliminating food waste. Hellmann’s spot from Super Bowl LVI featured legendary linebacker Jerod Mayo and SNL alum Pete Davidson.
FanDuel
FanDuel will air its first Super Bowl ad in 2023, after being the only one of the three NFL sports book partners that didn’t have a spot during the Big Game last year. Wieden+Kennedy will produce the commercial.
Downy
P&G’s fabric softener brand is running its first ever Super Bowl ad, and is using mystery to promote it. A teaser, dropped on Dec. 12, shows an unnamed celeb with a hoodie over his head, who is testing whether said hoodie can hold its Downy Unstopables scent until game day.
DraftKings
As sports betting continues to grow in popularity, DraftKings will return to the Super Bowl with a 30-second commercial starring Kevin Hart. The betting brand will use its internal agency and Hart’s production company, Hartbeat Productions, to make the spot.
Molson Coors Beverage Company
After Anheuser-Busch gave up its exclusive alcohol advertising rights for the Super Bowl, Molson Coors is seizing the opportunity with a 30-second spot during SBLVII. This will be the first time in over 30 years that Molson Coors has aired a national ad during the Big Game.
Rakuten
The tech conglomerate will air one ad at SBLVII, using their in-house agency to produce it. The creative will be nostalgia-heavy and highlight the importance of saving during economic hardships. Rakuten made its Super Bowl debut during 2022’s game with a casino-themed spot that featured actress Hannah Waddingham.
He Gets Us
An ad campaign from The Servant Christian Foundation has now secured a spot during Super Bowl LVII. The foundation will run one 30-second and one 60-second ad, in an effort to “rebrand” Jesus.
Avocados From Mexico
Returning for its 8th Super Bowl, the produce brand will run a 30-second spot made by Richards/Lerma, a Dallas-based agency. Avocados From Mexico has consistently leveraged celebrities in their Super Bowl spots, including Jerry Rice, Molly Ringwald, and in 2022, Andy Richter. Creative details are still under wraps, so TBD if this year’s spot will feature a celebrity as well.
