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Hellmann's | Best Foods

Hellmann's | Best Foods Super Bowl Commercials

We don't make the ads - We measure them

Hellmann’s is returning to Super Bowl 2025 for its fifth consecutive Big Game appearance. The Unilever-owned mayonnaise brand, known for creatively promoting its product as a solution to food waste, has previously featured stars like Jon Hamm, Brie Larson, Amy Schumer, and Pete Davidson. While details of this year’s ad, crafted by VML, remain under lock and key, the brand promises a fresh take on how to “bring out the best” in game day dishes featuring a new mascot, Manny Mayo.


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