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Gain an Edge With Can't-Miss TV Ad Transparency Reports

Access the definitive guide to Super Bowl LX ad effectiveness—pairing unified audience data, AI-powered creative insights, and complete ad rankings from the industry’s biggest stage of the year.

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TV & Video Ad Trends, Unified

January 2026

2025 Video Ad MVPs Ranker

December 2025

Q3 2025 Unified TV & Video Ad Snapshot

October 2025

The Unified NFL TV & Video Ad Playbook

September 2025

2025 H1 TV & Video Transparency Report

July 2025

Q2 Sports TV Transparency Report

June 2025

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What's Trending on TV

This Week's Most-Seen Ads

Chipotle Mexican Grill TV Spot, 'Chicken Al Pastor Is Back: Fire Meets Flavor'

Impressions 424.1M
Airings 3.9K
Estimated TV Spend $3.5M
Interruption Rate 1.8%
Attention Index 93

Chick-fil-A Jalapeño Ranch Club TV Spot, 'The Jalapeño Dance'

Impressions 349.7M
Airings 2.7K
Estimated TV Spend $2M
Interruption Rate 3.54%
Attention Index 78

Kohl's Spring Savings Event TV Spot, 'Kohl's Mom: Spring Savings' Featuring Ellie Kemper

Impressions 331.2M
Airings 1.6K
Estimated TV Spend $2M
Interruption Rate 1.56%
Attention Index 88

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76K Advertisers

2.8M Creatives

$632B Ad Spend

108T Impressions

60B Attributed Conversions

83M TVs & Set Top Boxes

Ad-Centric

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Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.

Independent

No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.