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Gain an Edge With Can't-Miss TV Ad Transparency Reports

Beyond stitched-together metrics, the 2025 H1 TV & Video Transparency Report by iSpot breaks down the first half of the year's TV & video ad performance where it really happens: at the creative and placement level.

What's Trending on TV

This Week's Most-Seen Ads

  • Impressions 553M
  • Airings 4.3K
  • Estimated TV Spend $1.9M
  • Interruption Rate 1.78%
  • Attention Index 93
  • Impressions 441.1M
  • Airings 3.2K
  • Estimated TV Spend $1.6M
  • Interruption Rate 1.41%
  • Attention Index 95
  • Impressions 435.3M
  • Airings 4K
  • Estimated TV Spend $1.9M
  • Interruption Rate 1.89%
  • Attention Index 96

Industry-Leading Data Footprint Powers Transparency

73K Advertisers
2.7M Creatives
$601B Ad Spend
104T Impressions
55B Attributed Conversions
83M TVs & Set Top Boxes

Ad-Centric

Ads shouldn't hide behind program-based averages. Get total TV transparency with precise, second-by-second measurement of every ad and airing.

Unified

Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.

Independent

No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.

Trust

10 years of transparency breeds trust. That's why 10 out of 10 top TV advertisers leverage iSpot for fast, accurate and actionable TV ad measurement.

Ready to declare your independence from TV measurement black boxes?

Get a Demo