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Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Which Brands Set Off Fireworks With Memorial Day TV Ads?
Which Brands Set Off Fireworks With Memorial Day TV Ads?
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale
iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
iSpot Welcomes Steven Millman as Chief Scientist
iSpot Welcomes Steven Millman as Chief Scientist
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’