Dec 3, 2024 by The Measure
Coca-Cola AI Holiday Ads Scoring Likeability With Consumers
Dec 2, 2024 by Sports Business Journal
More Sports Mayhem: Why Allstate Is Expanding Its Investment, Focus on Evolving College Sports Landscape Beyond Football
Nov 30, 2024 by The List
This Is Why You Don’t See Many Milana Vayntrub AT&T Commercials Anymore
Nov 29, 2024 by Daily Hampshire Gazette
The Real Score With Steve McKelvey: How Soon Before the Sports Betting Bloom Is off the “Rose”
Nov 25, 2024 by The Measure
Nationwide Leads Top ‘New’ NFL Advertisers This Season
Nov 25, 2024 by VideoWeek
How Hightouch is “Streamlining” First-Party Data Activation in CTV
Nov 22, 2024 by Marketing & Pharma
Playing Ball: Behind the Upswing in Pharma and Health Care Sports Marketing and Advertising
Nov 22, 2024 by Sportico
Nationwide Goes All-In on Paintin’ Manning With NFL Ad Spend
Nov 21, 2024 by WardsAuto
Ram Trucks’ “Blessed” on a Winning Streak for Auto TV Ad Reach
Nov 20, 2024 by Marketing Brew
Amid a Chaotic Year, Paramount Is Scaling Its Ads Business
Nov 20, 2024 by The Measure
Which Top NFL Advertisers Have Disappeared Year-Over-Year?
Nov 19, 2024 by Ars Technica
Apple TV+ Spent $20B on Original Content. If Only People Actually Watched
Nov 14, 2024 by WardsAuto
Ram Trucks Harnesses Return of ‘Yellowstone’ to Achieve Notable Ad Reach
Nov 8, 2024 by Sports Business Journal
Jake Paul Back in Spotlight With Mike Tyson Fight, Attempting to Reinvigorate Boxing
Nov 7, 2024 by Marketing & Pharma
Tuned In to Pharma: What Consumers Really Think About TV Ads
Nov 7, 2024 by Forbes
The Paramount-Nielsen Contract Impasse Is In Its Second Month
Nov 6, 2024 by The Measure
Counterprogramming Election Night TV Ad Reach Winners
Nov 4, 2024 by Front Office Sports
Mission Swing State: College Football’s Political Advertising Battle
Nov 4, 2024 by Marketing Dive
Nielsen Gets Shot in the Arm From MRC’s Livestream Accreditation
Nov 1, 2024 by Adweek
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Nov 1, 2024 by WardsAuto
HGTV Delivers Wide Reach for Latest Most-Seen Auto TV Ads
Oct 31, 2024 by TicketManager
Measure, Measure: Little Caesars Should Know More about Its NFL ROI – TicketManager
Oct 30, 2024 by The Measure
National Linear TV Ad Spend Spikes 12.52% In Q3 YoY
Oct 30, 2024 by The Measure
FOX Takes The Fall Classic, Political Trends On TV
Oct 29, 2024 by AdAge
Watch the Newest Commercials From AMC+, Hulu, Skims and More
Oct 28, 2024 by Sports Business Journal
Gatorade, Delta Are WNBA Sponsors That Stick With Fans
Oct 25, 2024 by Marketing & Pharma
Olympic Efforts: Eli Lilly, Sanofi Brand Strategies Take Home Marketing Gold
Oct 25, 2024 by WardsAuto
Most-Seen Auto TV Ads from Kia, Infiniti Pique Notable Purchase Intent
Oct 24, 2024 by Martech360
Hightouch Brings Clarity To CTV Ads With First-Party Data Targeting And Measurement
Oct 23, 2024 by eMarketer
Football Spikes Live Sports TV Ad Spend Annually in Q4
Oct 23, 2024 by MediaPost
We Have A Long Way to Go With Video Measurement and Alternative Currency
Oct 23, 2024 by The Measure
Football On A Budget: Top Reruns For NFL Audience Overlap
Oct 23, 2024 by Longview News-Journal
Hightouch Untangles CTV Advertising with Unified First-Party Targeting and Measurement Solution
Oct 23, 2024 by Marketing & Pharma
What’s Next in Glp-1 Obesity Marketing? Competition, Creativity and Plenty of Pop Culture
Oct 21, 2024 by S&P Global
FuboTV on its Fight for the Future of Sports Media
Oct 16, 2024 by The Daily Upside
Diamond Sports is Seeking a Sports Betting Rebrand
Oct 14, 2024 by Deadline
Box Office: ‘Terrifier 3’ Wows $18M+ Bow, ‘Joker: Folie a Deux’ DC Record Drop
Oct 11, 2024 by ad exchanger
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Oct 11, 2024 by WardsAuto
Football Delivers Wide Reach for Latest Most-Seen Auto TV Ads
Oct 11, 2024 by Football Addict
Retired Brazilian Fighter Raphael Assuncao is One of the Richest UFC Fighters
Oct 7, 2024 by StreamTV Insider
Comscore Renews, Expands Smart TV Measurement Pact With Vizio’s Inscape
Oct 7, 2024 by Fierce Pharma
Dupixent Takes Pharma Dtc Top Spot As Pfizer’s COVID Drug Paxlovid Makes a Comeback
Oct 4, 2024 by Wards Auto
Among Latest Most-Seen Auto TV Ads, Jeep Stands Out
Oct 4, 2024 by Marketing Brew
Sportsbooks Are Spending More on TV Ads This NFL Season
Oct 1, 2024 by The Measure
Rx Brands Increasing TV Ad Spend, Impressions In 2024
Sep 27, 2024 by WardsAuto
Football Delivers Extensive Reach for Most-Seen Auto TV Ads
Sep 27, 2024 by Fierce Pharma
Lundbeck, Otsuka Make Their Alzheimer’s Agitation Pitch As Barbara Corcoran Joins New Campaign
Sep 27, 2024 by AdAge
Top 10 NFL TV Advertisers So Far This Season | Ad Age Data News
Sep 26, 2024 by Variety
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Sep 25, 2024 by The Measure
Assessing The Streaming Promo Horse Race On Linear TV
Sep 24, 2024 by Marketing Brew