Nov 7, 2024 by Forbes
The Paramount-Nielsen Contract Impasse Is In Its Second Month
Nov 4, 2024 by Marketing Dive
Nielsen Gets Shot in the Arm From MRC’s Livestream Accreditation
Nov 1, 2024 by Adweek
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Oct 24, 2024 by Martech360
Hightouch Brings Clarity To CTV Ads With First-Party Data Targeting And Measurement
Oct 23, 2024 by MediaPost
We Have A Long Way to Go With Video Measurement and Alternative Currency
Oct 23, 2024 by Longview News-Journal
Hightouch Untangles CTV Advertising with Unified First-Party Targeting and Measurement Solution
Oct 14, 2024 by Deadline
Box Office: ‘Terrifier 3’ Wows $18M+ Bow, ‘Joker: Folie a Deux’ DC Record Drop
Oct 11, 2024 by ad exchanger
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Oct 11, 2024 by Football Addict
Retired Brazilian Fighter Raphael Assuncao is One of the Richest UFC Fighters
Oct 7, 2024 by StreamTV Insider
Comscore Renews, Expands Smart TV Measurement Pact With Vizio’s Inscape
Sep 26, 2024 by Variety
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Sep 23, 2024 by KUOW / NPR
Learning Tool or BS Machine? How AI Is Shaking Up Higher Ed
Sep 17, 2024 by StreamTV Insider
VideoAmp Marks Currency Momentum, On Track to Guarantee $1.5B in Media Dollars
Sep 16, 2024 by Nasdaq
ROKU Jumps 17.9% in 6 Months: Can Roku Channel Fuel Further Growth?
Sep 13, 2024 by ad exchanger
Don’t Go Dark On Advertising During Election Season, New Research Suggests
Sep 5, 2024 by Fierce Pharma
AbbVie Maintains Grip on TV Drug Ad Spending List as Pharma Digs Deep in August
Sep 3, 2024 by The Measure
Lemonade Giveback Spurs Positive Consumer Purchase Intent
Aug 29, 2024 by ReThink Research
TikTok Funnels Olympics Social Media Advertising, Squares Off With X
Aug 29, 2024 by Marketing Brew
Roku Could Soon Patent Tech That Can Sense When Content Is Paused—and Run Ads
Aug 23, 2024 by Adweek
Simplifying Advertising in Walled Gardens With Sean Muller of iSpot
Aug 23, 2024 by ad exchanger
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Aug 20, 2024 by Fierce Pharma
AbbVie Launches New Skyrizi Commercial After Topping TV Drug Ad Spenders’ Ranking in July
Aug 19, 2024 by eMarketer
Nielsen to Combine Big Data With Panel Measurement, Catching Up to Competitors
Aug 13, 2024 by The Washington Post
Here’s how much tech companies are spending to tell you AI is amazing
Apr 19, 2024 by ad exchanger
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Apr 5, 2024 by ad exchanger
How To Measure TV And Video Viewership When Every Currency Is Different
Jan 30, 2024 by Marketplace
TV ads during NFL games speak to consumers’ economic anxiety
Jan 17, 2024 by Next | TV
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
Jan 10, 2024 by Stream TV Insider
Independent Streaming Alliance gains five new members, including FilmRise, Gusto TV
Oct 11, 2023 by Beet.tv
iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
Oct 10, 2023 by AdAge
PARAMOUNT PICKS ISPOT.TV AS TV AD CURRENCY ALTERNATIVE TO NIELSEN
Oct 10, 2023 by MediaPost
Paramount Streaming Platforms, Media Ink ‘Currency’ Measurement Deal With iSpot
Sep 26, 2023 by Marketing Dive
iSpot.tv earns first-ever MRC accreditation as measurement battle heats up
Sep 26, 2023 by Variety
Media Rating Council Grants Accreditation to iSpot Measurement Technology
Sep 20, 2023 by Adweek
JIC Gives Conditional Certifications as March to New Currencies Continues
Sep 20, 2023 by ad exchanger
The Joint Industry Committee Forges Ahead With Currency Certification
Sep 14, 2023 by ad exchanger
Why TV Advertisers Want More Outcomes-Based Measurement
Aug 15, 2023 by Marketing Dive
iSpot inks multi-year measurement deal with agency Camelot
Aug 10, 2023 by AdAge
iSpot Signs First Agency Deal As It Eyes Greater Buy-Side Adoption
Jul 17, 2023 by Next | TV
First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says
Jun 13, 2023 by Forbes
Keeping Score In Media Measurement 2023: Nielsen And Its Competitors
May 16, 2023 by AdAge
Nielsen Rival, iSpot.tv, Integrates with YouTube’s Data Clean Room
May 16, 2023 by Fierce Video
iSpot integrates measurement tools for Google’s YouTube, YouTube TV
May 2, 2023 by Next | TV
NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’
May 1, 2023 by Adweek
Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts
May 1, 2023 by The Wall Street Journal
Measurement Messiness Complicates TV’s Annual Sales Season
Mar 27, 2023 by AdAge