Apr 7, 2025 by ad exchanger
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
Apr 4, 2025 by StreamTV Insider
Nielsen Revives Patent Spat Against VideoAmp With New Lawsuit
Mar 12, 2025 by Fierce Pharma
AbbVie Regained TV Ad Spending Lead Amid February Slowdown, With Rinvoq and Skyrizi Back on Top
Feb 27, 2025 by WardsAuto
Hockey, Basketball Provide Wide Reach for Latest Most-Seen Auto TV Ads
Feb 26, 2025 by The Current
Blockgraph, VideoAmp Partner to Tie TV Ads to Sales Data
Feb 20, 2025 by StreamTV Insider
VideoAmp Ramps Sports Measurement Strategy With Dan Donnelly at the Helm
Feb 19, 2025 by Reuters
Fact Check: No Evidence Elon Musk Spent Millions of Dollars on Super Bowl Ads
Feb 18, 2025 by Streaming Media
Roku Data Cloud Arrives—Is Data (Finally) Becoming More Transparent?
Feb 13, 2025 by The Desk
iSpot Offers Lower Super Bowl LIX Viewership Data Than Fox
Feb 13, 2025 by Forbes
For Each Measurement Provider, Super Bowl LIX Delivered Strong Ratings
Feb 12, 2025 by Forbes
For Each Measurement Provider, Super Bowl LIX Delivered Strong Ratings
Feb 12, 2025 by Marketing & Pharma
Tuned In to Pharma: iSpot Analyzes Consumer Views on Sanofi & Regeneron, Endo Newest TV Ads
Feb 10, 2025 by Search Engine Land
The Top Super Bowl 2025 Ads Released Before and During the Game
Feb 10, 2025 by MM+M
Mucinex dethrones Vicks as top Rx, OTC pharma brand for January
Feb 6, 2025 by eCommerce Fast Lane
Media Update: Social Commerce Movement, AI Advancements, Tariff Impact On Consumer Prices
Jan 29, 2025 by Bloomberg
Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies
Jan 22, 2025 by AdAge
Nielsen Gets Mrc Backing for Big Data, Potentially Reshaping TV Market
Jan 22, 2025 by ad exchanger
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Jan 22, 2025 by The Wrap
Nielsen’s New Ratings Method Approved by Media Rating Council
Jan 15, 2025 by Advanced Television
Study: Optimal Balance Between Ctv, Linear TV Investments
Jan 15, 2025 by The Measure
LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend
Jan 14, 2025 by New Digital Age
Research: Finding the Right Balance Between Linear and Ctv
Jan 14, 2025 by Investor's Hangout
Maximizing TV Investment Efficiency: Insights from LG Ad Solutions
Jan 14, 2025 by Forbes
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Jan 13, 2025 by StreamTV Insider
Studios and Streamers’ Next Measurement Need and Challenge: Content
Jan 11, 2025 by The Hollywood Reporter
No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Jan 11, 2025 by PPC Land
Roku Launches Data Platform to Enhance TV Streaming Measurement
Jan 9, 2025 by Newscast Studio
CES 2025: Programmatic Advertising Expands Across Premium Video, Live Events and Streaming
Jan 8, 2025 by ad exchanger
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Jan 8, 2025 by Marketing & Pharma
Tuned into Pharma: iSpot Unwraps Creative for Top TV Ads in December
Jan 7, 2025 by MediaPost
A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Jan 7, 2025 by Martech Edge
Roku Data Cloud: Revolutionizing TV Streaming Advertising for 2025
Jan 6, 2025 by ad exchanger
Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud
Dec 19, 2024 by StreamTV Insider
VideoAmp Doubles 2024 Media Currency Forecast, Now on Track to Guarantee $3B
Dec 19, 2024 by Kidscreen
Moonbug Teams Up With iSpot to Prove Connected TV’s Value
Dec 19, 2024 by TVTechnology
TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
Dec 19, 2024 by S&P Global
VAB Eyes TV’s Multiscreen Premium Inventory to Attract 20,000 New Advertisers
Dec 19, 2024 by TV News Check
U.S. Joint Industry Committee Prepares for 2025-26 Upfront With Continued Analysis Of New Currencies
Dec 18, 2024 by Newscast Studio
Q&A: Hightouch’s Ian Maier on Navigating the Fragmented CTV Advertising Ecoystem
Dec 17, 2024 by Martech360
TripleLift and iSpot Partnership to Revolutionize CTV Advertising
Dec 17, 2024 by MarTech Series
Triplelift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients
Dec 16, 2024 by ad exchanger
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
Dec 12, 2024 by Marketing & Pharma
Tuned Into Pharma: iSpot Analysis Puts Novo Nordisk, Gsk at Top in November
Dec 12, 2024 by Business Insider
All the Taylor Swift and Travis Kelce Easter Eggs in ‘Christmas in the Spotlight’
Dec 9, 2024 by Multichannel Marketer
Walmart Grabs the Most TV Viewers With Thanksgiving Weekend Ads
Dec 6, 2024 by Streaming Wars
Fubo Achieves 40% Ad Sales Boost Through Upfront Commitments and Innovation
Nov 25, 2024 by VideoWeek
How Hightouch is “Streamlining” First-Party Data Activation in CTV
Nov 22, 2024 by Marketing & Pharma
Playing Ball: Behind the Upswing in Pharma and Health Care Sports Marketing and Advertising
Nov 20, 2024 by Marketing Brew
Amid a Chaotic Year, Paramount Is Scaling Its Ads Business
Nov 7, 2024 by Forbes
The Paramount-Nielsen Contract Impasse Is In Its Second Month
Nov 4, 2024 by Marketing Dive