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The Messy World of TV Currency and How Competitors Are Trying to Unseat Nielsen
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LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
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Comcast Unveils Performance-Based TV Solutions With Mastercard Partnership
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How Measurement Is Powering CTV Adoption Among B2B Marketers
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Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Oct 25, 2025 by NPR
Opinion: Ask Your Doctor If the World Series Is Right for You…
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Walmart Pushes Retail Media Full-Funnel With CTV, Influencers and In-Store Screens
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‘Translation Is Just the Tip of the Iceberg’: How Pharma Marketers Are Reaching Hispanic Audiences
Oct 21, 2025 by eMarketer
Netflix’s Strong Q3 Earnings Come From Its Maturing Ad Offerings
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TV Drug Ad Spending Sinks 19% in Q3 Despite Football Season Uptick in September
Oct 20, 2025 by MediaPost
New ESPN, Fox One Streamers See Weekend Subscription Spike
Oct 7, 2025 by Marketing Brew
Nielsen Measurement Accreditation Faces Uncertain Future-Again
Oct 7, 2025 by The Measure
Advertisers Spend More On Linear TV As Reach Decline in Q3, iSpot Reports
Oct 3, 2025 by Next in Media
Creators Are Coming To FAST. It Might Not Always Work
Sep 30, 2025 by Adweek
Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing
Sep 21, 2025 by The New York Ledger
ABC Braces for a Financial Hit As Kimmel Removal Shuts Out These Advertisers
Sep 17, 2025 by The Measure
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
Sep 12, 2025 by The Current
NFL, NBA, MLB, NHL Eye New Measurement Partners in Wake of Nielsen Controversy
Sep 4, 2025 by The Measure
The Business Of Data With Jon Lafayette: FanDuel Sports Network’s New Way to Keep Score
Sep 4, 2025 by PPC Land
Nielsen Launches Big Data + Panel Measurement for 2025 TV Season
Sep 3, 2025 by The Measure
iSpot Provides Data for Advertisers Huddling Over Their NFL Gameplan
Sep 3, 2025 by The Current
Nielsen Shifts All Ratings to Big Data + Panel, but Some Are Skeptical
Sep 2, 2025 by StreamTV Insider
NFL Scores Big for Advertising, Streaming-Exclusives Drive Brand Engagement
Aug 21, 2025 by World of DTC Marketing
Stop Quoting Old DTC Stats: In Pharma, Anything Older Than Two Years Is Ancient History
Aug 19, 2025 by PPC Land
Nielsen Secures Two-Year TV Measurement Extension in New Zealand
Aug 18, 2025 by ETcentric
Latest Netflix Upfront Ad Commitments Double from Last Year
Aug 5, 2025 by Adweek
Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement
Aug 5, 2025 by Explain It to a Teenager
What Does a CCO do at an Ad Measurement Company? | Mark Myers #2
Aug 4, 2025 by Yahoo Finance
ROKU Q2 Earnings Beat Estimates, Revenues Rise Y/Y, Stock Down
Jul 31, 2025 by The Measure
Nielsen Moves Into Ad Outcomes Business, Starting With Attention
Jul 30, 2025 by ad exchanger
At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse
Jul 29, 2025 by PPC Land
VideoAmp and Warner Bros. Discovery Sign Multi-Year Measurement Deal
Jul 29, 2025 by Little Black Book
Why Cinema Advertising Has “Real Momentum” Right Now
Jul 28, 2025 by The Measure
The Biggest Ad-Level Insights From The First Half Of 2025
Jul 27, 2025 by The Ankler
FCC Daddy Finally Gives PAR & SKYDANCE His Blessing: What’s Ahead
Jul 25, 2025 by The Measure
Retail Ads That Drove Foot Traffic For Top Brands This Year
Jul 24, 2025 by Marketing Dive
VideoAmp Builds Momentum With Warner Bros. Discovery Currency Deal
Jul 24, 2025 by The Measure
Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel
Jul 24, 2025 by The Measure
Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot
Jul 17, 2025 by StreamTV Insider
M&E Career Moves: Gracenote, iSpot, VideoAmp Level Up the C-Suite
Jul 17, 2025 by Adweek
Netflix VP of Ad Measurement Julie DeTraglia Exits Streamer
Jul 15, 2025 by PPC Land
Paramount Australia Partners With Magnite for Programmatic Streaming Ads
Jul 14, 2025 by Marketing Dive
Comscore, iSpot, VideoAmp Pass Currency Audit Ahead of Broadcast Season
Jul 14, 2025 by eMarketer
Comscore, iSpot, VideoAmp Pass Currency Audit Ahead of Broadcast Season
Jul 14, 2025 by The Measure
Currency Reimagined: What Matters Most In The Age Of Streaming
Jul 11, 2025 by Research Live
JIC Mid-Term Audit Certifies Comscore, iSpot and VideoAmp
Jul 11, 2025 by Secondary Market
Fairown and Breezy Launch Sustainable Trade-In Solution Across Europe
Jul 11, 2025 by WhaTech
Disruptive Trends Impacting the Television Station Market in 2025 and Beyond
Jul 10, 2025 by Variety
Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Jul 10, 2025 by ad exchanger
Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC
Jul 10, 2025 by The Measure
Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions
Jul 10, 2025 by PPC Land
VideoAmp expands AWS partnership for privacy-enhanced measurement
Jul 4, 2025 by Financial Express
More Audience Rating Agencies, the Merrier, Says TV Industry
Jun 30, 2025 by PPC Land