Dec 19, 2024 by StreamTV Insider
VideoAmp Doubles 2024 Media Currency Forecast, Now on Track to Guarantee $3B
Dec 19, 2024 by Kidscreen
Moonbug Teams Up With iSpot to Prove Connected TV’s Value
Dec 16, 2024 by ad exchanger
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
Dec 15, 2024 by PPC Land
TripleLift Expands Streaming Measurement Capabilities With iSpot Integration
Dec 13, 2024 by ad exchanger
Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Dec 13, 2024 by WardsAuto
Volkswagen Leads Latest Ranking of Most-Seen Auto TV Ads
Dec 12, 2024 by Marketing & Pharma
Tuned Into Pharma: iSpot Analysis Puts Novo Nordisk, Gsk at Top in November
Dec 12, 2024 by Adweek
3 Ways Moana 2 Marketing Led to a Big Splash at the Box Office
Dec 12, 2024 by Business Insider
All the Taylor Swift and Travis Kelce Easter Eggs in ‘Christmas in the Spotlight’
Dec 12, 2024 by TV News Check
Triplelift Partners With iSpot To Deliver Streaming Competitive Intelligence For Programmatic Clients
Dec 11, 2024 by Travel Weekly
Avalon’s New Ad Campaign: McTavish, the Rivers – and That Battle
Dec 9, 2024 by Multichannel Marketer
Walmart Grabs the Most TV Viewers With Thanksgiving Weekend Ads
Dec 6, 2024 by Streaming Wars
Fubo Achieves 40% Ad Sales Boost Through Upfront Commitments and Innovation
Dec 6, 2024 by Fierce Pharma
AbbVie’s Skyrizi Retains Dtc Spending Crown, As Novo’s Wegovy Sees First Entry
Dec 6, 2024 by WardsAuto
Automakers Tout Holiday Sales Events in Latest Most-Seen TV Ads
Dec 5, 2024 by eMarketer
TikTok and Nielsen Partner for Cross-Platform Ad Performance Tracking
Dec 3, 2024 by The Measure
Coca-Cola AI Holiday Ads Scoring Likeability With Consumers
Dec 2, 2024 by Sports Business Journal
More Sports Mayhem: Why Allstate Is Expanding Its Investment, Focus on Evolving College Sports Landscape Beyond Football
Nov 30, 2024 by The List
This Is Why You Don’t See Many Milana Vayntrub AT&T Commercials Anymore
Nov 29, 2024 by Daily Hampshire Gazette
The Real Score With Steve McKelvey: How Soon Before the Sports Betting Bloom Is off the “Rose”
Nov 25, 2024 by The Measure
Nationwide Leads Top ‘New’ NFL Advertisers This Season
Nov 25, 2024 by VideoWeek
How Hightouch is “Streamlining” First-Party Data Activation in CTV
Nov 22, 2024 by Marketing & Pharma
Playing Ball: Behind the Upswing in Pharma and Health Care Sports Marketing and Advertising
Nov 22, 2024 by Sportico
Nationwide Goes All-In on Paintin’ Manning With NFL Ad Spend
Nov 21, 2024 by WardsAuto
Ram Trucks’ “Blessed” on a Winning Streak for Auto TV Ad Reach
Nov 20, 2024 by Marketing Brew
Amid a Chaotic Year, Paramount Is Scaling Its Ads Business
Nov 20, 2024 by The Measure
Which Top NFL Advertisers Have Disappeared Year-Over-Year?
Nov 19, 2024 by Ars Technica
Apple TV+ Spent $20B on Original Content. If Only People Actually Watched
Nov 14, 2024 by WardsAuto
Ram Trucks Harnesses Return of ‘Yellowstone’ to Achieve Notable Ad Reach
Nov 8, 2024 by Sports Business Journal
Jake Paul Back in Spotlight With Mike Tyson Fight, Attempting to Reinvigorate Boxing
Nov 7, 2024 by Marketing & Pharma
Tuned In to Pharma: What Consumers Really Think About TV Ads
Nov 7, 2024 by Forbes
The Paramount-Nielsen Contract Impasse Is In Its Second Month
Nov 6, 2024 by The Measure
Counterprogramming Election Night TV Ad Reach Winners
Nov 4, 2024 by Front Office Sports
Mission Swing State: College Football’s Political Advertising Battle
Nov 4, 2024 by Marketing Dive
Nielsen Gets Shot in the Arm From MRC’s Livestream Accreditation
Nov 1, 2024 by Adweek
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Nov 1, 2024 by WardsAuto
HGTV Delivers Wide Reach for Latest Most-Seen Auto TV Ads
Oct 31, 2024 by TicketManager
Measure, Measure: Little Caesars Should Know More about Its NFL ROI – TicketManager
Oct 30, 2024 by The Measure
National Linear TV Ad Spend Spikes 12.52% In Q3 YoY
Oct 30, 2024 by The Measure
FOX Takes The Fall Classic, Political Trends On TV
Oct 29, 2024 by AdAge
Watch the Newest Commercials From AMC+, Hulu, Skims and More
Oct 28, 2024 by Sports Business Journal
Gatorade, Delta Are WNBA Sponsors That Stick With Fans
Oct 25, 2024 by Marketing & Pharma
Olympic Efforts: Eli Lilly, Sanofi Brand Strategies Take Home Marketing Gold
Oct 25, 2024 by WardsAuto
Most-Seen Auto TV Ads from Kia, Infiniti Pique Notable Purchase Intent
Oct 24, 2024 by Martech360
Hightouch Brings Clarity To CTV Ads With First-Party Data Targeting And Measurement
Oct 23, 2024 by eMarketer
Football Spikes Live Sports TV Ad Spend Annually in Q4
Oct 23, 2024 by MediaPost
We Have A Long Way to Go With Video Measurement and Alternative Currency
Oct 23, 2024 by The Measure
Football On A Budget: Top Reruns For NFL Audience Overlap
Oct 23, 2024 by Longview News-Journal
Hightouch Untangles CTV Advertising with Unified First-Party Targeting and Measurement Solution
Oct 23, 2024 by Marketing & Pharma
What’s Next in Glp-1 Obesity Marketing? Competition, Creativity and Plenty of Pop Culture
Oct 21, 2024 by S&P Global
FuboTV on its Fight for the Future of Sports Media
Oct 16, 2024 by The Daily Upside