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Mar 20, 2025 by MM+M

Hoop Dreams: Women’s Basketball Drives Slam Dunk Results for Pharma Brands

March Madness is here, and women’s basketball is a key focus for advertisers. ESPN saw a 3% increase in viewership this season. iSpot data reveals a 59% rise in pharma ad impressions on ESPN in December, driven by the growing reach of women’s college basketball, offering a prime opportunity for advertisers.

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