Wendy's Top Super Bowl Commercial, Where's The Beef?
Three older ladies sit at a table with a plate in front of them. On the plate rests a gigantic bun with a very small beef patty and other burger toppings. The middle of the three women is talking with someone on the phone. They have been calling and trying to speak to managers and supervisors at other fast food restaurants to find out, “Where’s the Beef?” The ladies finally get the “owner” on the phone. He turns out to be a large man, sitting on an opulent boat called “S.S. Big Bun” surrounded by dancing women in bikinis and smoking a cigar. When one of the women yells, “Where’s the Beef?” very loudly into the phone, he falls back on chair and, not knowing what has happened on the other end, one woman says she does not think he is really on the line. Wendy’s says its burgers have more beef than both the Burger King Whopper and the McDonald’s Quarter Pounder in this classic Super Bowl advertisement, which first aired during Super Bowl XVIII, when the Los Angeles Raiders played the Washington Redskins in Tampa, Florida.