Smokey Bear Campaign TV Spot, 'Dumping Ashes'

As a group of friends begins to dump out hot ashes from their fire pit, Smokey Bear emerges from the trees to show them how to take care of the remaining coals properly. He waters down the fire pit, stirs the coals thoroughly, waters it down again and then carefully checks for residual heat. The newly educated friends capture the moment with a quick selfie as Smokey Bear wanders back into the woods, his job complete.