Smokey Bear Campaign TV Spot, 'Al Roker Helps Smokey Bear'

Al Roker, a man with his own catch phrase, can appreciate Smokey's saying "only you can prevent wildfires." However, Roker is filling in for the bear today because there's a lot more information that needs to be covered. Roker says you need to be especially careful when it's parched or windy outdoors. Roker warns that wildfire can start anywhere, even "in your neck of the woods."