Sprite TV Spot, 'The Big Taste' Featuring LeBron James, Kamaiyah

The temperatures are just as high as the stakes at this ball game, and Sprite's "Big Taste" has just been called up to deliver some refreshment against "Thirst." The star pitcher donning the "12oz." jersey walks out onto the pitcher's mound as the commentators discuss the striking resemblance "Big Taste" has of NBA superstar LeBron James. After a brief staredown with "Thirst" from the opposing team and some encouragement in the form of an empty glass with ice from his teammate, "Big Taste" delivers the critical strike with a can of Sprite and sends the crowd in a frenzy.