Coors Seltzer TV Spot, 'The Sacrifice'

A woman takes a break from laughing with her friends at a rooftop party to tell you that she doesn't want to have this much fun. Others chime in with similar complaints about their favorite activities, including lounging on the couch with a video game controller in hand, floating in the pool and sharing good times with buddies on a camping trip. Despite their gripes about their "selfless" acts, no one seems bothered due to the fact that they've had a Coors Seltzer within reach the entire time and that they're doing it for the rivers. For each pack of Coors Seltzer sold, the brand claims it will help restore 500 gallons of river water to the environment.