Ladder Financial TV Spot, 'Life Insurance So Good You Might Wish You Didn't Have It'

Upon his return home, a hardworking dad is greeted with a swinging hatchet straight through his briefcase. After this brush with death, the man is somehow perfectly relaxed and continues about his day. In the kitchen he discovers his loving son and quickly switches into dad mode by issuing an emergency "nerd alert." With a warm and heartfelt greeting of "hello father" from his child, death pursues Dad once again when a kitchen knife shoots out of the fridge. Still, the dad bounces back instantly and sits down to enjoy his soda. However, even this small moment of peace doesn't last long as the man's daughter shoots an arrow through his soda, but thankfully misses her intended target. With one last attempt on Dad's life, the family dog runs into the room with a lit stick of dynamite just seconds from exploding. It seems that Dad's life insurance plan from Ladder Financial is so good that even his family wants him dead.