State Farm TV Spot, 'Russell Rate'

During a camping trip, Russell wants to formally thank Jake from State Farm for the personal rates he received on his insurance policies. Jake has to remind him that the rates actually aren't personalized and just happen to be surprisingly great. The gruff outdoorsman typically doesn't voice his gratitude, but he keeps trying even when Jake insists there are no special Russell rates. With the oak trees and eagles as witnesses, Russell hands over a hand-crafted wood carving of Jake so the pair is finally "square" for the great prices.