State Farm Super Bowl 2020 TV Spot, 'Back in the Office'

During Super Bowl LIV, and nearly a decade after his silver screen debut, Jake from State Farm is still plugging away at his desk, though now he's passed the khakis to a new phone rep. This second Jake, much the same as the original, is still tantilizing the same man in the middle of the night, much to the chagrin of his wife. Strange as a 3 a.m. insurance call might seem, even more bizarre is the woman's never-ending fascination with his wardrobe.