General Mills TV Spot, 'Cheerios Obstacle Course' Featuring Travis Kelce, Jason Kelce

Football stars Travis and Jason Kelce are revving up for the season by joining General Mills Cheerios Obstacle Course. As children flash past down several slides Jason is stuck in the hole of the giant Cheerio at the top. Travis saunters over with a bowl of cereal in hand, as the two lament how embarrassing Jason's hold-up is. But Travis, being a good brother, offers up some of his Honey Nut Cheerios in the form of a childish "choo choo train" towards Jason's mouth, which he readily accepts as the cereal's mascot, Buzzbee, watches on. General Mills then invites customers to "Win the Day" with the Kelce brothers' favorite cereals including Reese's Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms and a new limited Kelce Mix of several of their faves.