Coca-Cola TV Spot, 'Rivalry Like No Other' Featuring Tatjana Schoenmaker, Song by Michael Kiwanuka

Tatjana Schoenmaker awaits the starting gun to swim the Women's 200M Breaststroke at the 2024 Paris Summer Olympics, as her swimming rivals Kaylene Corbett and Lilly King also mentally prepare. Anxious fans watch them from the stands and worldwide, focusing on Schoenmaker, hoping she gets the gold. Cold bottles of Coca-Cola are opened in the venues, refreshing the viewers until suddenly someone comes up and hugs Schoenmaker. This display of love and encouragement is felt all over the world. The spectators begin hugging their friends, strangers, loved ones, and finally, in a nod to Schoenmaker's history with her competition, they too arrive to embrace her again, all the while the powerful, evocative vocals of Michael Kiwanuka's Rule the World play. Coca-Cola says that "its magic when the world comes together," and prides itself in its partnership with the Olympic Games.