The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Sparkle Towels TV Spot, 'Fancy Paper Clip'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

When a woman has trouble deciding whether to buy Sparkle paper towels or a competitor brand, the Sparkle fairy shows up to talk her through it. The fairy says paying more for paper towels is like buying a fancy paperclip. The woman imagines being presented a jewelry box with a diamond-encrusted silver paperclip, which is definitely not something she's into. The fairy suggests Sparkle, so she can spend less on everyday messes.

Published
September 07, 2018
Advertiser
Sparkle Towels
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Sparkle Towels, Bounty Paper Towels
Tagline
“Make The Bright Choice”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Characters
Fairies
Agency
Zenith ... Media Agency, The Martin Agency ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots