Hi-Chew TV Spot, 'Grocery Run'

At a grocery store, a hand appears from behind a wall of Hi-Chew candies and asks a shopper if she's interested in trying the creamy, fruity chewable treats. With one bite, she gains the ability to shoot rainbows from her fingertips, changing mundane grocery shoppers into joyful dancers and washed-out store sections into colorful and bright environments. Sadly, it's revealed that the massive grocery store dance crew and disco lights are all in her head, but it's enough for her to grab a bag of Hi-Chew candies as she quickly exits and hopes that nobody saw her.