Maersk TV Spot, 'What They Needed'

As a single tire rolls down a long warehouse filled to the brim with more tires, Maersk declares that this tire in particular is a punctual because it knows that being late to the assembly line is not an option. If it ever wants to see the view from a mountaintop, it has to keep the wheels spinning. Similarly, in order for a chocolate bar to be shared on a first date at the movies, it's delicate nature must be attended to while in assembly. Whether it's a tire, chocolate bar or fired up TV, Maersk promises to deliver products while keeping in mind their unique characteristics and potential.