Luvs TV Spot, 'Bath'

A pair of tired first-time parents struggle to give their newborn baby a bath and, while trying to snap a picture of the special moment, accidentally drop a cellphone into the bathwater. By their second child, however, the two are so comfortable with the process that Mom just hands off the baby so Dad can wash him in the shower. Luvs believes this second-time parent expertise explains why parents of multiple children are more likely to choose its diapers than first-time parents.