Choice Hotels TV Spot, 'Lowest Voice'

The Choice Hotels marketing team is brainstorming how to let guests know that when they book online they will always get the lowest prices on rooms. One employee suggests that someone with a really low voice should say it, which prompts Karl to recite that Choice Hotels has the lowest price, guaranteed. When another employee suggests the world's lowest limbo stick, Karl asks, "How low can you go?" Despite their input, a consultant recommends the slogan "Badda book, badda boom" and his idea is quickly accepted by the others.