Choice Hotels TV Spot, 'Glow Campaign'

After a successful year, the Choice Hotels advertising team brainstorms ideas for a new ad campaign. One man proposes a commercial in which two guests begin to glow after checking into a Comfort Inn, believing that it will encourage viewers to book a room so they too can glow. His co-worker disagrees and points out that nobody actually glows. He instead proposes that they simply say, "Badda book, badda boom" and leave it at that.