New Belgium Brewing Company Voodoo Ranger Juice Force TV Spot, 'Science Experiment'

Deep in the top-secret underground Voodoo Ranger labs, a team of scientists are conducting experiments to push Voodoo Ranger IPA to its limits. The scientist doesn't recommend testing the boundaries of the IPA, but the chief orders them to push forward and increase the ABV per the orders of Voodoo Ranger himself. The scientist pushes the ABV to 9.5% and, with a bang, Voodoo Ranger Juice Force IPA has been created. The scientists surround the new brew in hazmat suits, staring at their creation in awe — until the Voodoo Ranger walks up and grabs the IPA and takes a swig as he kicks back and relaxes, leaving the scientists stunned.