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Axe TV Spot, 'Fresh as Fr*sh' Song by Lil Baby
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While Lil Baby's "All In" plays in the background, a man's clock strikes telling him it's time to go, but not before an animated bunny throws him one of Axe's Apollo antiperspirants to try. With the fresh scent in his pits, he blows the roof off his high-rise apartment and goes straight into Lil Baby's convertible with the bunny. After rolling around, the man and bunny are lifted to a rooftop via a diamond balloon which a female companion pops, while Axe says you can smell fresh as fresh and presents a lineup of their deodorants.
- Published
- July 27, 2022
- Advertiser
- Axe (Deodorant)
- Products
- Axe (Deodorant) Apollo 48 Hour Anti Sweat Deodorant Stick, Axe (Deodorant) Phoenix All-Day Fresh Deodorant Stick, Axe (Deodorant) Apollo 48 Hour High Definition Scent Deodorant Stick
- Tagline
- “Smell Fresh as Fresh, No Matter What”
- Songs
- All In - Lil Baby
- Mood
- Funny
- Characters
- Bunny
- Agency
- BBH ... Agency, The Martin Agency ... Media Agency
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