Westrock Coffee TV Spot, 'Finest Hour: Rwanda Select Reserve'

As Rwandan workers pick and harvest coffee beans for Westrock coffee, a narrator states that he firmly believes that any man's finest hours -- the greatest fulfillment of all that he holds dear -- is that moment when he has worked his heart out in a good cause, and lies exhausted on the field of battle, victorious. A Westrock Coffee spokeswoman says that at the coffee company, its employees celebrate the determination and spirit of the people of Rwanda, who help the coffee company make "the finest coffee in the world."