TurboTax Super Bowl 2025 TV Spot, 'Now Taxes Is So Sweet' Featuring Issa Rae, Song by Nancy Sinatra

During Super Bowl LIX, Issa Rae questions why life is difficult as she races down a bustling freeway in reverse to the tune of Nancy Sinatra's "These Boots Are Made for Walkin'." She veers off the interstate, crashes through a shrub and skids into the parking lot of a tax filing service. With a box full of loose papers and comically long receipts in hand, she wonders why in 2025 she still does her taxes the "backward" way. The star walks past a tightly packed elevator only to find herself at the bottom of a massive stairwell. Upon arriving at the tax filing office, she pulls on the door to discover they have moved. Fed up, she drops her box of tax forms and is suddenly awoken by the sound of a TurboTax expert filing her taxes. This was only a nightmare, and she was actually lounging by a pool next to her box of documents. Issa reveals a tasty metaphor as she cuts into the box, revealing it's a (piece of) cake. TurboTax invites you to have your cake when you use its tax filing service.