Ritz Crackers Super Bowl 2025 TV Spot, 'RITZ Salty Club' Featuring Bad Bunny, Aubrey Plaza, Michael Shannon

During Super Bowl LIX, Ritz showcases its exclusive Utah Salt Flats Salty Club only for the saltiest individuals including two of Hollywood's rays of sunshine: Aubrey Plaza and Michael Shannon. Now with their people, the duo feels at home as they receive nasty looks walking through the lounge from a phone-wielding mean girl and an irate toll booth worker. Arriving at a table of Ritz crackers, they begin to argue over which of them is truly the saltiest. Shannon cites his rarely-seen smile and Plaza claims she's the "human version of a Monday," before hissing at Shannon. Though they can agree that Ritz might have them beat with its buttery and salty crackers, leaving them annoyed. Overhearing their debate, Bad Bunny exclaims his love for the crackers, showing off a pearly-white smile. Shannon angrily points out a no-smiling sign and Plaza expresses concern he will get them kicked out. Unfazed, Bad Bunny simply says, "So?" and walks off, proving his saltiness.