Busch Beer TV Spot, 'The Busch Guide: Wolf Pack'

Two fishers stand in a creek and are surprised--and scared--when a wolf hops up onto a rock in front of them. Luckily, the Busch Guy is there with a Busch Light and his handy dandy Busch Guide, an info packet on survival skills. As howls are heard in the distance, the Busch Guy says that if there is one wolf, chances are the whole pack is nearby. Fortunately for these two frightened fishers, he remarks that the same applies to Busch and reaches into the stream, pulling out a six-pack of Busch Light. When he cracks open one of the cans, the sound of the air hissing, which sounds remarkably like it's saying "Busch," is enough to scare the wolf away, saving the fishers from their near demise.