Sierra Nevada Brewing Company TV Spot, 'Eureka Moment'

As a woman cracks open a can of Sierra Nevada pale ale and begins planning out something on a map, the Sierra Nevada Brewing Company begins pontificating on the concept of the "eureka moment," which it describes as the point where "know-how" and "not knowing any better" can converge. Just as the woman gets the best of her bike mechanics and traverses the epic landscape, the brewing company celebrates pushing into the unknown and sparking your curiosity.