DKMS US TV Spot, 'Pickup Lines'

This man is failing horrendously as his pickup lines at the bar aren't doing him any favors. He lacks the chemistry with the ladies and has done nothing to make himself stand out from the rest of the crowd. DKMS suggests that you ditch the clichés and try something new like donating bone marrow to help save a life. In less than three minutes, people can register online, become a donor and bask in the glory of potentially saving someone's life. Now that's a lot more exciting than making references to the temperature of the room.