Pernod Ricard TV Spot, 'Be a Convivialist'

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Pernod Ricard insists the world needs convivialité. Instead of becoming absorbed in technology, the beverage company believes we need more humanity and should let go of the routine. As people get together at the pub, go out to dinner or meet up at the beach, they share drinks and make connections. You are invited to be a convivialist and join the movement.