5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

General Mills TV Spot, 'Star Wars: The Force Awakens: Droid Viewers'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A father is looking through a Droid Viewer that came in one of his kids' boxes of General Mills cereal. However, his children, dressed as Poe Dameron and Rey from the upcoming film "Star Wars: Episode VII: The Force Awakens," attempt to use a Jedi mind trick to convince him that it isn't the Droid Viewer he is looking for. The man is about to retort with Darth Vader's famous line, "I am your father," but the kids' mother steps in and prevents him from revealing the classic twist.

Published
November 09, 2015
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cinnamon Toast Crunch, Cheerios Honey Nut, Reese's Puffs, Trix Mini, Lucasfilm Star Wars: Episode VII: The Force Awakens
Songs
None have been identified for this spot
Mood
Funny
Movies
Star Wars: The Force Awakens
Actors - Add
Ella Jane Rossman ... Daughter
Agency
Mindshare ... Media Agency, Publicis ... Agency, Saatchi & Saatchi ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots