Ball Up TV Spot, 'It's a Game'

The game of basketball is more than just a game being played. There are those who have been playing all their lives, on any court, whether it be made of hardwood, cement and blacktop. It's a dream we've all shared through times of hard work, celebration and battling our selves when it comes to doubt. The competition drives us, the basketball ignites the spark and the hoop validates the commitment. All this is done so that when the it's time to be relevant, you got to be next up.