Wendy's North Pacific Cod Sandwich TV Spot, 'Guys Like This'

A narrator shows viewers what it takes to acquire the fish that go into the Wendy's North Pacific Cod Sandwich. A man with a snowy beard must navigate the freezing-cold waters of the North Pacific and endure volatile weather on a fishing boat to catch the cod. As he stands in the middle of a snowstorm, the stoic man finds the final product satisfactory enough to give it a thumbs-up.