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General Mills TV Spot, 'Mascots'

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A little bunny says he is the "honorary real Trix rabbit" and announces that General Mills uses real ingredients like honey, cinnamon and cocoa in its cereals. He gives a personal guarantee that no artificial flavors or colors are used. Behind the scenes, Sonny the Cuckoo Bird and Buzz the Honey Nut Cheerios bee praise the new guy and talk about how much of an improvement he is, which makes it awkward when the original Trix rabbit walks up behind them.

Published
June 13, 2016
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cinnamon Toast Crunch, Reese's Puffs, Cheerios Honey Nut Gluten Free, Cocoa Puffs, Trix
Tagline
“Love Cereal Again”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Oliver Wyman ... Voice Over Buzz
Characters
BuzzBee (Cheerios Bee), Sonny the Cuckoo Bird, Trix Rabbit
Animals
Rabbits

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