Truck Hero TV Spot, 'Superhero Strong'

Truck Hero describes its truck bed covers of all types -- rollable, foldable and retractable -- as superhero strong and puts them to the test to prove it. A group of men at a farm stoically hums the classic "In the Hall of the Mountain King" by composer Edvard Grieg as one man locks his truck bed cover and blindfolds himself. Meanwhile, a thief attempts to pry the cover open with a crowbar, but the cover refuses to budge and leaves the crook with inexplicably bent fingers.