Backward Brella TV Spot, 'No More Drips'

Backward Brella designed an umbrella that retracts in a reverse manner to that of most other umbrellas. Instead of folding down and letting the rain pour off, the Backward Brella folds up, which the manufacturer says will help capture the rain and help keep you and your floors dry. Another feature of the umbrella is a C-shaped handle that can be held or attached around your arm to give you more freedom of movement.