FLW TV Spot, 'There Are Easier Ways to Become a Better Angler'

An angler fisherman casts his bait into the water, and a man in a scuba mask observes and takes notes just beneath the surface of the lake. When the masked man rises from the depths, he sees the fisherman catching a large fish. Amazed, the man in the water discreetly steals the fisher's bait. Later, as the angler is eating lunch, the man in the water sneaks up behind him and steals his "Bass Fishing" magazine from FLW, making a quick getaway. He is trying everything he can think of to become a better angler.