84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'
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A mother and daughter rise in the predawn light to begin their journey, leaving behind their home and all that goes with it in a Super Bowl LI commercial. Riding in the back of a truck, walking through storms and across farm fields, the intrepid pair conquer land, water and concrete to find a new home together.
iSpot Review - September 20, 2017
βThe Journey Beginsβ was 84 Lumberβs Super Bowl debut with a 90-second ad that took the title of the fifth most engaging ad. It claimed 5.23% of all online Super Bowl-related engagement and had the highest number of impressions of any political ad, largely due to the the number of viewers rewinding and rewatching the commercial.- Published
- February 05, 2017
- Advertiser
- 84 Lumber
- Music
- The song was created for this commercial
- Ad URL
- http://www.journey84.com
- Mood
- Emotional
- Events & Venues
- 2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
- Actors - Add
- None have been identified for this spot.
- Production
- Adam Litt ... Production, Christopher Cho ... Producer, Christopher Lagunes ... Production, Justin Brown ... Director of Photography, Leopoldo Luisetti ... Production, Preston Lee ... Producer
- Agency
- Brunner, Inc. ... Creative Agency, Brunner, Inc. ... Media Agency, Sanctuary ... Production Company
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