First Premier Bank TV Spot, 'Air Quotes'

A woman sits in front of a bank representative, a huge painting of a lion behind him and a picture of a lamb behind her, indicating the power disparity between someone from a company and one of their customers. In their discussion, the bank rep keeps using air quotes around words like "free" and "exceptions." Even after she calls him out on it, he keeps doing it. First Premier Bank says that when other banks say "free checking," they don't always mean free, but the bank insists that when they say it, they mean it.