SkinnyGirl Wine Collection TV Spot

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SkinnyGirl is introducing new additions to their Wine Collection. Enjoy all of the options with fewer calories.

iSpot Review - July 8, 2015

This TV commercial is a prime example of a portfolio approach in creative advertising. SkinnyGirl sets out to leverage its existing brand line and equity to tout new and strategic messaging.

The ad attempts to do a lot within its message. First, there is the news that the portfolio of flavors has expanded. Then comes a very functional message about low-calories. Finally, the creative wants to remind viewers that this is a ladies social brand.

The pour demonstrations staged against the woman in the red dress are tightly constructed and give the spot the feel of a daytime packaged-goods commercial - a safe and sensible approach, given the target audience of women watching at home.