Seventh Generation TV Spot, 'Human Nature vs. Nature Nature' Song by Naïka

Seated at a nicely set table, a man is eager to see what meal his friend has made for him. When it is revealed to be just a plain old plate of spaghetti, the man looks at the messy kitchen around him with concern. Evidence of the cooking process surrounds them with sauce splattered on the walls, ingredients and tools covering the counters and dirty dishes overflowing in the sink. Seventh Generation says that while human nature is great at making messes, "nature nature" is good at cleaning them up and that it's safer choice certified detergent can help remove any stuck-on food with one pack.