Fritos TV Spot, 'Feeding the Cowboy Spirit Since 1932'

Before the crack of dawn, Fritos shows us the beginning of a cowboy's day. The business of feeding America, it says, has been happening at Four Sixes Ranch for over one hundred and fifty years. Through scenes of horseback cattle herding and the wide planes of the grazing pastures, the cowboys know that after their work of feeding others is done, it's time to feed themselves. The corn chip company proceeds to describe its history and start in 1932 while the men at the ranch have a meal of fried meat coated in crushed Fritos and chili. Fritos ends by touting its "simple ingredients and quality product."