Coca-Cola TV Spot, 'Believe in the Magic of the FIFA World Cup'

A girl cracks open a bottle of Coca-Cola from the corner store wearing a red jersey adorned with famous soccer player Cristiano Ronaldo’s number 7. As she walks down an empty street and takes a sip of the soda, one lone piece of red confetti falls from the sky into her hand. Suddenly she is surrounded by a parade of people lining the streets, cheering, and celebrating the camaraderie and magic of the 2022 FIFA World Cup Qatar. Fireworks blast in the air as Coca-Cola, an official sponsor of the cup, reminds viewers, “Believing is magic.” As the girl takes her last sip she is transported back to the empty street and rushes inside to catch the remainder of the game playing in the background.