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Astellas Pharma Super Bowl 2023 TV Spot, 'What's VMS?'

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During Super Bowl LVII, Heat on the Street reporter for Astellas Pharma asks women "what's VMS?" With a bevy of shrugs and confusion, it seems the term isn't well known, even among women of a certain age. When she mentions it's related to menopause, the interviewees -- no fans of menopause -- get a little silly about it, answering things like, "Very Malicious Sweat." But it turns out VMS stands for Vasomotor Symptoms, the technical term for the array of menopause classics like hot flashes and night sweats. Astellas Pharma's on-the-street reporter invites everyone to learn more about VMS at the pharmaceutical maker's site.

Published
February 12, 2023
Advertiser
Astellas Pharma
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None have been identified for this spot
Ad URL
http://www.whatsvms.com
Mood
Active
Events & Venues
2023 Super Bowl LVII Feb 12, 2023 at State Farm Stadium
Actors - Add
Bonnie Kolber ... Woman in black business suite, Nikea Gamby-Turner ... Woman with cream glasses, and animal print jacket, Pam Tierney ... Silver haired woman in flowered shirt and cardigan

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