Beijing 2022 Olympics Ad Center
Media measurement & performance analytics for the Beijing 2022 Olympics
Take a deep look at the best TV commercials that aired during the Beijing 2022 Olympics. From TV impressions and estimated national TV ad spend to interruption rates and emotional resonance, you can track how Olympic ads and creatives are performing in real time. Download our Beijing 2022 Olympics final report for a more detailed analysis of Olympic ads on TV and streaming, and top creatives in terms of Likeability, and emotional trends.
Most Seen Beijing Olympics Commercials
1
- Impressions: 463.4M
- Est. TV Spend: $47M
- Likeability Score: 611
2
- Impressions: 429M
- Est. TV Spend: $27.2M
- Likeability Score: 661
3
- Impressions: 425.5M
- Est. TV Spend: $25.2M
- Likeability Score: 640
4
- Impressions: 417.1M
- Est. TV Spend: $25.4M
- Likeability Score: 626
Beijing Olympics Minded Commercials
1
- Impressions: 595M
- Est. TV Spend: $9M
- Likeability Score: 671
2
- Impressions: 557.2M
- Est. TV Spend: $9.5M
- Likeability Score: 666
3
- Impressions: 443.6M
- Est. TV Spend: $26.1M
- Likeability Score: 640
4
- Impressions: 432.7M
- Est. TV Spend: $25.4M
- Likeability Score: 626
Most Seen Tokyo Olympics Commercials
2
- Impressions: 344.6M
- Est. TV Spend: $4.2M
Most Seen Beijing Olympics Advertisers
Glossary Of Terms
- Airings
- Ad occurrences; a single ad airing on a specific network at a given time.
- Attention Index
- A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
- Impressions
- TV ad exposures captured across 83M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
- Likeability Score
- Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950. A difference of +/-25 points between scores is statistically significant.
- Top Emotion
- We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.