With the Olympics being one of the marquee events for TV advertising, it's no surprise that brands release ads related to the Olympics ahead of the opening day. Stay on top of the brand impact and performance of top Olympics-minded ads through our Tokyo 2020 Olympics Ad Center. From airings and est. national TV spend to impressions and interruption rates, this page provides metrics on top Olympics-minded ads leading to the Tokyo 2020 Olympics. Refer to the glossary at bottom of the page for definitions and methodology behind our metrics.
1
- Impressions: 682.6M
- Airings: 1.4K
- Est. TV Spend: $12.3M
- Interruption Rate: 4.35%
- Attention Index: 93
- Breakthrough Score: 611.5 (3% below norm)
- Top Emotion: N/A
2
- Impressions: 608.5M
- Airings: < 1,000
- Est. TV Spend: $9.7M
- Interruption Rate: 3.2%
- Attention Index: 110
- Breakthrough Score: 508.5 (20% below norm)
- Top Emotion: Philanthropy
3
- Impressions: 586.2M
- Airings: 2.2K
- Est. TV Spend: $3.6M
- Interruption Rate: 2.38%
- Attention Index: 93
- Breakthrough Score: 640 (1% above norm)
- Top Emotion: Brandtastic
4
- Impressions: 547.6M
- Airings: 1.6K
- Est. TV Spend: $4.3M
- Interruption Rate: 2.39%
- Attention Index: 96
- Breakthrough Score: 605 (4% below norm)
- Top Emotion: Green
5
- Impressions: 404.6M
- Airings: 1.3K
- Est. TV Spend: $3.4M
- Interruption Rate: 1.31%
- Attention Index: 118
- Breakthrough Score: 689 (9% above norm)
- Top Emotion: Love It
6
- Impressions: 402.9M
- Airings: 1.3K
- Est. TV Spend: $6.4M
- Interruption Rate: 2.22%
- Attention Index: 103
- Breakthrough Score: 621.5 (2% below norm)
- Top Emotion: Exciting
7
- Impressions: 369.4M
- Airings: 2K
- Est. TV Spend: $3.7M
- Interruption Rate: 2.55%
- Attention Index: 98
- Breakthrough Score: 619.5 (2% below norm)
- Top Emotion: N/A
8
- Impressions: 351.1M
- Airings: < 500
- Est. TV Spend: $7.7M
- Interruption Rate: 4.15%
- Attention Index: 100
- Breakthrough Score: 664.5 (5% above norm)
- Top Emotion: Inspiring
9
- Impressions: 344.6M
- Airings: < 1,000
- Est. TV Spend: $2.7M
- Interruption Rate: 2.05%
- Attention Index: 100
- Breakthrough Score: N/A
- Top Emotion: N/A
10
- Impressions: 325.2M
- Airings: < 500
- Est. TV Spend: $6.5M
- Interruption Rate: 3.6%
- Attention Index: 108
- Breakthrough Score: 691 (9% above norm)
- Top Emotion: Inspiring
11
- Impressions: 325.1M
- Airings: < 500
- Est. TV Spend: $3.5M
- Interruption Rate: 2.54%
- Attention Index: 99
- Breakthrough Score: 555.5 (12% below norm)
- Top Emotion: N/A
12
- Impressions: 306.1M
- Airings: 1.7K
- Est. TV Spend: $1.6M
- Interruption Rate: 1.33%
- Attention Index: 98
- Breakthrough Score: 688 (9% above norm)
- Top Emotion: Heartfelt
13
- Impressions: 255M
- Airings: < 500
- Est. TV Spend: $3.7M
- Interruption Rate: 2.37%
- Attention Index: 106
- Breakthrough Score: 638 (1% above norm)
- Top Emotion: Inspiring
14
- Impressions: 254.3M
- Airings: < 1,000
- Est. TV Spend: $342.9K
- Interruption Rate: 3.16%
- Attention Index: 87
- Breakthrough Score: 631 (0% above norm)
- Top Emotion: Convincing
15
- Impressions: 253.1M
- Airings: < 500
- Est. TV Spend: $3.7M
- Interruption Rate: 2.67%
- Attention Index: 114
- Breakthrough Score: 540 (15% below norm)
- Top Emotion: N/A
16
- Impressions: 246.8M
- Airings: < 500
- Est. TV Spend: $1.7M
- Interruption Rate: 1.07%
- Attention Index: 102
- Breakthrough Score: 722.5 (14% above norm)
- Top Emotion: Love It
17
- Impressions: 246.2M
- Airings: < 500
- Est. TV Spend: $3.7M
- Interruption Rate: 2.22%
- Attention Index: 118
- Breakthrough Score: 661.5 (5% above norm)
- Top Emotion: Curiosity
18
- Impressions: 245.1M
- Airings: < 500
- Est. TV Spend: $350K
- Interruption Rate: 1.63%
- Attention Index: 97
- Breakthrough Score: 605 (4% below norm)
- Top Emotion: Green
19
- Impressions: 238.8M
- Airings: < 500
- Est. TV Spend: $3.5M
- Interruption Rate: 2.56%
- Attention Index: 101
- Breakthrough Score: 606.5 (4% below norm)
- Top Emotion: Heartfelt
20
- Impressions: 207.5M
- Airings: < 500
- Est. TV Spend: $3M
- Interruption Rate: 3.09%
- Attention Index: 94
- Breakthrough Score: 601 (5% below norm)
- Top Emotion: Inspiring
Glossary Of Terms
- Airings
- Ad occurrences; a single ad airing on a specific network at a given time.
- Attention Index
- A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
- Impressions
- TV ad exposures captured across 83M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
- Breakthrough Score
- The Breakthrough score measures an ad's ability to stand out from the clutter and is an average of our Attention and Likeability scores.
- Top Emotion
- We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.