We’re just over a week away from the biggest sports (and advertising) showdown of the year, the Super Bowl. As early players leak teasers and pre-releases of their ads, the battle for pre-game digital dominance is getting heated. Fifty-three trailers, pre-releases and teasers for the Super Bowl 50 ads have already been released, with new ones coming out every single day.
Move Over Tom Brady, Introducing the 2016 Pre-Game MVPs
The front-runner at this stage of the game is Pokemon. Its teaser, “Pokemon 20,” currently has an incredible 61% of the digital engagement surrounding the Super Bowl pre-game ads and has earned over 8 million online views so far.
In second place is Axe, although a recently announced advertiser, the brand is holding 16% of the digital share of voice with its ad, “Find Your Magic.” See the rest of the top pre-game spots ranked by their digital engagement below:
Top 10 Super Bowl Teasers by Highest Digital Engagement
- Pokemon, ‘Pokemon 20’ 61.06%
- Axe, ‘Find Your Magic’ 16.02%
- SoFi, ‘This Is the Beginning of a Bankless World’ 6.19%
- Doritos, ‘Ultrasound’ 3.70%
- Bud Light, ‘The Bud Light Party is Coming’ 3.11%
- QuickBooks, ‘Death Wish: Storm’s a-Brewin’ 1.64%
- Doritos, ‘Doritos Dogs’ 1.12%
- Wix.com, ‘Kung Fu Panda’s Po Discovers Wix’ 1.07%
- Budweiser, ‘Act Like It’ 0.69%
- Amazon, ‘Alec Baldwin & Dan Marino Brainstorm’ 0.60%
Stay tuned for more Super Bowl updates next week as we get closer to game day!